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Librarian: Judy Wagner
Office: SRC 3044
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Industry Analysis

Encyclopedia of Associations

AS 22 .E5 (Ref)

Use this encyclopedia or Google to find associations connected with your business/industry.

Market Share Reporter

HF 5415.2 .M3x (Ref)

Standard & Poor's Industry Surveys

Useful for overviews of broad industry types.

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The most important thing you can do is locate articles on the industry in which your business operates and on the specific type of business which you are starting. Use the following business databases to find these articles:

• Business & Company
• ASAP
• ABI Inform
• Business Source Elite

Sometimes a general database will have articles on your business or industry.

• Academic Source Premier
• Expanded Academic ASAP

The following newspaper databases will have articles as well.

• Chicago Tribune
• Articles on local business topics and Chicago companies.

• Wall Street Journal
• Articles from the Wall Street Journal.

• National Newspapers
• Use this to search across all the major newspapers simultaneously.

Competition

Google/Froogle

http://froogle.google.com

Google's shopping guide.

Hoover's Online

Search for the competitors of major companies that are similar to yours.

Reference USA

Useful for local competitors.

Thomas Register of American Manufacturers

T 12 .T6 (Ref)

http://www.thomasregister.com

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