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Research Guides: Business Simulation Traget Market

Librarian: Judy Wagner
Office: SRC 3044
Phone: (630) 942-2021
E-mail: wagnerj@cod.edu


Target Market

Lifestyle Market Analyst 
HF 5415.33 .U65 L54 (Ref)
Northeastern Illinois Planning Commission (NIPC)
http://www.nipc.org
Contains Census 2000 Demographic Profiles for local municipalities.
Sourcebook of County Demographics 
HA 203 .S65 (Ref)
Sourcebook of Zip Code Demographics 
HA 203 .S67 (Ref)
Survey of Buying Power 
HF 5437 .A2 S79x (Ref)
U.S. Census Bureau
http://www.census.gov
An excellent source for current U.S. social, demographic and economic statistics.
Also see Reference USA
Useful if doing business-to-business marketing.
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