The merchants of cool 

Call Number: BF724 .A465 2006
Location: Circulation Desk Telecourses
Publication information: [Boston, Mass.] : WGBH Educational Foundation : Distributed by PBS Home Video, 2005, c2001
Physical description: 1 videocdisc (60 min.) : sd., col. 4 3/4 in
Description: Today's teenagers have more money and independence than ever before. Their lives have become the object of obsessive focus b y corporate America. Frontline explores the culture in which today's American teenager is growing up and how they've come to view themselves and their parents

The networked generation 

Call Number: HD30.37 .C36 1997
Location: General
Publication information: [Stanford, Calif.] : Stanford Video Mill Valley, CA : Kantola Productions [distributor], c1997
Physical description: 1 videocassette (57:30) : sd., col. 1/2 in
Description: John T. Chambers, president and CEO, Cisco Systems, Inc., shares why he believes networking is the most significant generation of the computer revolution, with wide-ranging implications for how people work, live and play. Networking will be the biggest productivity goal for businesses worldwide in the next decade, and companies are just now beginning to realize this. He discusses examples of how leading-edge companies in a variety of industries, including Cisco, are using networking for competitive advantage in the marketplace. In a question-and-answer session, he discusses the three most critical issues Cisco faces today, the give and take of partnering with possible competitors and the necessary losses that allow for growth

International branding in the 21st century 

Call Number: HD38.2 .I58 2004
Location: General
Publication information: Princeton, NJ : Films for the Humanities & Sciences, c2004
Physical description: 1 videodisc (57 min.) : sd., col. 4 3/4 in
Description: Features in-depth interviews with CEOs regarding high-level business issues, before a stage audience at the London Business School. Jim Rose, CEO of QXL.com, meets the man who hopes to get the Old World thinking anew about marketing online, Kevin Roberts, CEO of Saatchi & Saatchi. Topics include the CEO and corporate culture international branding and old and new media

Brand marketing;why we eat, drink, and wear brand names 

Call Number: HD69.B7 .B73 2000
Location: General
Publication information: Lake Zurich, IL : Learning Seed, 2000
Physical description: 1 videocassette (19 min.) : sd., col. with b&w sequences 1/2 in. + 1 guide (16 p., 22 cm.) in container 26 X 19 X 4 cm
Description: The change from purchasing goods and commodities to that of purchasing brand names is a revolution in marketing as well as a change in how we view the world. In order to understand our culture, marketing, and our consumer society, one must understand the power of brand names

Current issues in naming and branding 

Call Number: HD69.B7 M38 1998
Location: General
Publication information: [Stanford, CA] : Stanford Video Mill Valley, CA : Kantola Productions [distributor], c1998
Physical description: 1 videocassette (52:08) : sd., col. 1/2 in
Description: SB Master addresses key topics in naming including naming vs. branding, how to determine the optimal number of names, domain name issues, liguistic missteps, and getting the most out of your trademark attorneys

Outsourcing;white collar exodus 

Call Number: HD9696.67.I42 .O78 2005
Location: General
Publication information: Princeton, N.J. : Films for the Humanities and Sciences London, Eng. : Jamestown Films, 2005
Physical description: 1 videodisc (50 min.) : sd., col. with b&w sequences 4 3/4 in
Description: More than two million jobs have been outsourced from the U.S. to India since 2000. This documentary explores factors that encourage the outsourcing (U.S. laws, special training and cheap wages in India, ...) and the impact the outsourcing has on both the U.S. and Indian workers. Analysts consider possible U.S. policy and natural economic responses to the outsourcing
Contents: The death of distance -- A twist of the twine -- My job went to India and all I got was this lousy t-shirt -- Regulation -- Good-bye middle class -- Sushi and tulips -- There is only one constant: change

Profits & promises;new markets, new challenges 

Call Number: HF1413 .P7 1995
Location: General
Publication information: Alexandria, VA : Distributed by PBS Video, c1995
Physical description: 1 videocassette (57 min.) : sd., col. 1/2 in
Description: Panel discussion examines the ethical challenges facing major American, German, and Japanese corporations as they expand into lesser developed countries. Focuses on corruption, human rights issues, and the impact on workers in the developed countries

It's strictly business 

Call Number: HF5351 .I87 1997
Location: circd,gnrve
Publication information: [1997?]
Physical description: 7 videocassettes (780 min.) : sd., col. 1/2 in
Contents: tape 1. 1. Introducing business 2. Responding to change 3. Defining economic systems 4. Accommodating business law -- tape 2. 5. Contending with government involvement 6. Promoting social responsibility and ethical behavior 7. Competing in a global environment 8. Managing business information -- tape 3. 9. Selecting a form of business ownership 10. Highlighting small business 11. Managing a business 12. Establishing a business organization --tape 4. 13. Managing human resources 14. Managing the work environment 15. Handling labor relations 16. Marketing products -- tape 5. 17. Defining products 18. Managing operations 19. Pricing products 20. Promoting products -- tape 6. 21. Distributing products 22. Understanding money 23. Managing short-term financing 24. Managing long-term financing -- tape 7. 25. Accounting for management 26. Managing risk

Do right 

Call Number: HF5386 .D6 2005
Location: Circulation Desk
Publication information: Alexandria, Va. : Washington Speakers Bureau Video, [2005?]
Physical description: 1 videodisc (36 min., 21 sec.) : sd., col. with b&w sequences 4 3/4 in
Description: Lou Holtz, Notre Dame's famous football coach, shares his ideas on life, motivation, and how to achieve success in business

Great minds of business 

Call Number: HF5386 .G73 1997
Location: General
Publication information: Seattle, WA : Unapix/Miramar, c1997
Physical description: 5 videocassettes (220 min.) : sd., col. 1/2 in
Description: Gretchen Morgenson interviews five titans of business
Contents: [no. 1] Finance with Paul Volcker (42 min.) -- [no. 2] Investing with Peter Lynch (36 min.) -- [no. 3] Entrepreneurship with Fred Smith (38 min.) -- [no. 4] Marketing with Pleasant T. Rowland (46 min.) -- [no. 5] Management with Andrew Grove (40 min.)

Marketplace ethics;issues in sales & marketing 

Call Number: HF5387 .M375 1990x
Location: Circulation Desk
Publication information: Washington, D.C. : The Center, c1990
Physical description: 1 videocassette (29 min.) : sd., col. 1/2 in. + 1 leader's guide (116 p. 28 cm.)
Description: Presents five dramatized case studies that address critical ethics and compliance issues facing marketers

Creating a winner;the real secrets of successful marketing 

Call Number: HF 5415 .C695 1988
Location: General
Publication information: Indianapolis, IN : Inc. Pub. Corp., c1988
Physical description: 1 videocassette (70 min.) : sd., col. 1/2 in
Description: Focuses on four key principles of marketing, the customer, product, message, and service

Guerilla marketing 

Call Number: HF5415 .G8 1997
Location: General
Publication information: [Washington, D.C.] : Small Business Institute, c1997
Physical description: 1 videocassette (2 hr.) : sd., col. 1/2 in
Description: Jay Conrad Levinson presents creative strategies and proven tactics for effectively marketing products and services without having to spend huge amounts of money on advertising and marketing

Guerrilla marketing in action! 

Call Number: HF5415 .G82 1997
Location: General
Publication information: San Francisco, CA : Guerrilla Marketing International, c1997
Physical description: 1 videocassette (55 min.) : sd., col. 1/2 in + 1 guide
Description: Jay Conrad Levinson presents his low-cost, no-risk way of marketing with examples from seven businesses that generated profits with small investments

Marketing 

Call Number: HF5415 .M37 1992
Location: gnrve,circd,tele,wsmt
Publication information: c1985, 1992
Physical description: 26 videocassettes (30 min. ea.) : sd., col. with b&w sequences 1/2 in
Description: A video based course in marketing
Contents: 1. The mouse that roared: a marketing overview -- 2. The road to success: a case study in marketing decisions -- 3. A hunger for pesos a yen for dollars: a case study in international marketing -- 4. Great expectations: a case study in marketing and forecasting -- 5. Prophecy: a case study in market research -- 6. Driving passion: a case study in understanding consumer behavior -- 7. Breaking through the clutter: a case study in understanding consumer behavior -- 8. Skyfox: a case study in industrial markets -- 9. Gold in the hills: a case study in market segmentation -- 10. All the right moves: a case study in product strategy -- 11. Coming of age: a case study in new products / brands -- 12. Testing the waters: a case study in service strategy -- 13. What makes Amos famous: a case study in channel strategy;14. The fresh connection: a case study in wholesaling -- 15. Because it's there: a case study in retailing -- 16. Jewels, jeans & jogging shoes: a case study in retailing -- 17. Deliverance: a case study in physical distribution -- 18. Polishing the apple: a case study in promotion -- 19. The fastest game in town: a case study in advertising -- 20. Off and running: a case study in promotional strategy -- 21. Just another oil company: a case study in public relations -- 22. 'Tis the seasoning: a case study in selling -- 23. Leader of the pack: a case study in pricing -- 24. What the market will bear: great moments in pricing -- 25. The green machine: a case study in nonprofit marketing -- 26. Movers and shakers: the art and science of marketing

The reasonably-priced world of marketing 

Call Number: HF5415 .R43 1998
Location: General
Publication information: [Arlington, Va.] : Cerebellum Corp., c1998
Physical description: 1 videocassette (105 min.) : sd., col. 1/2 in. + 1 contents card
Description: This video covers the important concepts, problems and processes in a college level marketing course

The reasonably-priced world of marketing 

Call Number: HF5415 .R43 2005
Location: General
Publication information: [Falls Church, Va.] : Cerebellum [Camarillo, CA] : Goldhil Educational [distributor], [2005], c2001
Physical description: 3 videodiscs (26 min. each) : sd., col. with b&w sequences 4 3/4 in
Description: Discusses marketing topics including generating sales, mission statements, creating a marketing plan, advertising and public relations, and the four P's of marketing: product, price, place, and promotion
Contents: program 1. Basics -- program 2. Persuasion -- program 3. Target consumers

The Standard Deviants core curriculum. 

Call Number: HF5415 .S73 2000
Location: Circulation Desk
Publication information: Princeton, NJ : Films for the Humanities, c1999
Physical description: 6 videocassettes (97 min.) : sd., col. 1/2 in
Description: Combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Used as a supplement to lectures, as a pre-exam review, or for independent study, each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and confidence while driving home core concepts through concise explanations and case studies. --Containers
Contents: pt. 1. What is marketing (15 min.) -- pt. 2. Marketing planning (27 min.) -- pt. 3. Marketing research and information (9 min.) -- pt. 4. Segmenting, targeting, and positioning (14 min.) -- pt. 5. The Four p's, part 1 : product and pricing (16 min.) -- pt. 6. The Four p's, part 2 : place and promotion (16 min)

That's marketing;understanding consumer behavior 

Call Number: HF5415 .T43 1999
Location: General
Publication information: Lake Zurich, IL : The Learning Seed, c1999
Physical description: 1 videocassette (23 min.) : sd., col. 1/2 in. + 1 study guide (16 p. 22 cm.)
Description: Explains marketing concepts and tools, including segmentation, market research, branding, packaging, variable pricing, and positioning

From advertising to integrated marketing communications 

Call Number: HF 5415.123 .S38 1993a
Location: General
Publication information: Lincolnwood, IL : NTC Business Videos, c1993
Physical description: 1 videocassette (40 min.) : sd., col. 1/2 in
Description: Don E. Schultz presents an overview of how integrated marketing communication/direct marketing offers advantages over mass media advertising

Direct interactive marketing;what's in it for me? 

Call Number: HF5415.126 .D5 1998
Location: General
Publication information: New York, NY : Direct Marketing Educational Foundation, c1998
Physical description: 1 videocassette (12 min.) : sd., col. 1/2 in
Description: Company executives and marketing experts offer enthusiastic remarks on the field of direct interactive marketing

We know where you live 

Call Number: HF5415.126 .W4 1990
Location: General
Publication information: Northbrook, Ill. : Coronet Film and Video, c1990
Physical description: 1 videocassette (58 min.) : sd., col. 1/2 in
Description: Computers have enabled unsolicited advertising and other gimmicks such as personalization to more effectively generate junk mail to millions of Americans

Advertising and marketing on the Internet 

Call Number: HF5415.1265 .A49 1998
Location: General
Publication information: Sunrise, FL : D.E. Visuals, c1998
Physical description: 1 videocassette (28 min., 30 sec.) : sd., col. 1/2 in
Description: Discusses the advantages and disadvantages of advertising and marketing on the Internet, common strategies used, and how to develop a web site

How to design a business website 

Call Number: HF5415.1265 .H6 1998
Location: General
Publication information: Princeton, NJ : Films for the Humanities, [1998], c1996
Physical description: 1 videocassette (24 min.) : sd., col. 1/2 in
Description: Provides a step-by-step approach for promoting a business on the Internet. Discusses browsing, using a selection of software, elements of a Web page, and how to research the competition

Internet marketing and advertising strategies 

Call Number: HF5415.1265 .I574 2000
Location: General
Publication information: Princeton, NJ : Films for the Humanities & Sciences, c2000
Physical description: 4 videocassettes (66 min.) : sd., col. 1/2 in
Description: Provides an introduction to trends and techniques in media technology in the e-commerce arena. Presents strategies for optimizing business communication, sales, marketing and advertising
Contents: [v. 1.] The industry leaders and online strategy (13 min.) -- [v. 2. ] Pull marketing techniques (18 min.) -- [v. 3.] Push marketing techniques (22 min.) -- [ v. 4.] Effectiveness measurement tools and techniques (13 min.)

Marketing where your competition is not! 

Call Number: HF5415.127 .M3 1995
Location: General
Publication information: Houston, TX : TomKat Productions, c1995
Physical description: 1 videocassette (35 min.) : sd., col. 1/2 in
Description: Presents secrets to success in competition-based niche marketing

Media interrupted;the dissection of media in American culture 

Call Number: HF5415.2 .M43 1999
Location: General
Publication information: Monmouth, N.J. : Cambridge Educational, Cambridge Research Group, Ltd., c2001
Physical description: 1 videocassette (20 min.) : sd., col. 1/2 in
Description: Philosophers, communication professors and advertising executives discuss various aspects of the media's influence on consumer behavior
Contents: Advertising defined -- Power and persuasion -- The celebrity influence -- Beyond advertising -- Becoming a wise consumer

Affluenza 

Call Number: HF5415.33.U6 A4 1997
Location: Circulation Desk
Publication information: Oley, PA : Bullfrog Films, c1997
Physical description: 1 videocassette (56 min.) : sd., col. with b&w sequences 1/2 in. + 1 teacher's guide (36 p. 20 cm.)
Description: Uses personal stories, expert commentary and old film clips to illustrate the causes and consequences of consumerism in American society

Be prepared to sell 

Call Number: HF5438.25 .B395 1991
Location: General
Publication information: San Francisco : Kantola Productions, c1991
Physical description: 1 videocassette (ca. 24 min.) : sd., col. 1/2 in
Description: How to sell a product, a proposal, or an idea to a group

Five steps to successful selling 

Call Number: HF5438.25 .F5 1987
Location: General
Publication information: Chicago : Nightingale-Conant Corp., c1987
Physical description: 1 videocassette (81 min.) : sd., col. 1/2 in
Description: Zig Ziglar presents tips on successful selling and how to have a positive self-image
Contents: Prospecting -- Presentation -- Closing -- Follow-up -- Positive self-image

The Sales connection. 

Call Number: HF5438.25 .S3 1992
Location: General
Publication information: New York, NY : Distributed by Insight Media, [1992?]
Physical description: 1 videocassette (29 min.) : sd., col. 1/2 in
Description: Discusses how to close a sale, selling various kinds of products and services. Emphasizes relationship selling

24 techniques for closing the sale 

Call Number: HF5438.25 .T9 1986
Location: General
Publication information: Chicago, Ill. : Nightingale-Conant, c1986
Physical description: 1 videocassette (65 min.) : sd., col. 1/2 in
Description: Eighty percent of sales occur after the fifth attempt. Tracy discusses the effects of constrained enthusiasm, gaining confidence, overcoming rejection, and interaction with prospective buyers

A winning follow-through 

Call Number: HF5438.25 .W56 1991
Location: General
Publication information: Princeton, NJ : Films for the Humanities, c1991
Physical description: 1 videocassette (26 min.) : sd., col. 1/2 in
Description: Explains why selling is an ongoing process, and demonstrates how to execute effective after-sale selling and develop the kind of business relationship that will ensure repeat business

Salesman 

Call Number: HF5446 .S35 2001
Location: General
Publication information: [Chicago, Ill.] : Home Vision Entertainment, [2001], c1968
Physical description: 1 videocassette (91 min.) : sd., b&w 1/2 in
Description: Captures the bygone era of the door-to-door salesman. While laboring to sell a gold-embossed version of the Holy Word, Paul Brennan and his colleagues target the beleaguered masses, then face the demands of quotas and the frustrations of life on the road. Following Brennan on his daily rounds, the Maysles discover a real-life Willy Loman, walking the line from hype to despair

Amazon.com and the world of e-commerce 

Call Number: HF5548.32 .A539 2000
Location: genrl,circd
Publication information: Princeton, N.J. : Films for the Humanities and Sciences, c1999
Physical description: 1 videocassette (29 min.) : sd., col. 1/2 in
Description: News Hour correspondent Paul Solman examines the ground-breaking methodology of founder Jeffrey Bezos and Drugstore.com CEO Peter Neupert, who are adapting their business plans to face online competition. Correspondent Margaret Warner surveys the rise of the internet economy and its impact on society with Anitesh Barua, Andrew Shapiro, John Battelle, and Paul Kedrosky

You ain't seen nothin' yet;the future of Internet commerce 

Call Number: HF5548.32 .T4 1998
Location: General
Publication information: [Stanford, Calif.] : Stanford Video Mill Valley, CA : Kantola Productions [distributor], c1998
Physical description: 1 videocassette (53 min.) : sd., col. 1/2 in
Description: Lecture by Dr. Marty Tenenbaum, chairman and chief scientist of CNgroup (CommerceNet). With more companies and consumers turning to the Web with their dollars, Dr. Tenenbaum discusses tomorrow's Web and suggests that the success of e-commerce inevitably depends upon the creation of new sets of standards. Thousands of companies will enter the world of e-commerce and publish information about themselves on the Web. FedEx and UPS are already offering shipping services online. Citibank and Bank of America provide their clients with payment services. As a result, customers and suppliers are able to integrate these services into their core business processes and systems. Businesses will soon begin to build upon each other's services, using them as components to create innovative virtual companies, markets, and trading communities. This innovative approach is expected to result in an explosion of entrepreneurial activity

Communicating effectively with customers 

Call Number: HF5718 .C58 1992
Location: General
Publication information: [S.l.] : Advantage Media Mill Valley, CA : Kantola Productions [distributor], c1992
Physical description: 6 videocassettes (ca. 12 min. each) : sd., col. 1/2 in. + 6 self-study workbooks (22 cm.)
Description: Encourages every sales person to think about clear communication and to start building your reputation as an organization that offers extraordinary customer service
Contents: [no. 1] Telephone techniques -- [no. 2] Communicating with irate customers -- [no. 3] Effective communication starts with you -- [no. 4] Professional word power -- [no. 5] Communicating is selling -- [no. 6] The art of questioning

History of advertising;general 1930-1950 

Call Number: HF5811 .H57 2004
Location: General
Publication information: Tallahassee, FL : A2zcds.com, c2004
Physical description: 1 videodisc (117 min.) : b&w with col. sequences, 4 3/4 in
Description: Presents a collection of general advertising ads from movie theatre ads, TV commercials, sky writing and outdoor ads from 1930 - 1950

History of advertising;general 1950-1970 

Call Number: HF5811 .H572 2004
Location: General
Publication information: Tallahassee, FL : A2zcds.com, c2004
Physical description: 1 videodisc (119 min.) : col. with b&w sequences, 4 3/4 in
Description: Presents a collection of general advertising ads from movie theatre ads, TV commercials, sky writing and outdoor ads from 1950 - 1970

London international advertising awards 

Call Number: HF5816 .L66
Location: General
Publication information: New York, NY : [s.n.,
Physical description: videocassettes (VHS) : sd., col. 1/2 in
Description: Award winning television/cinema commercials

The ad and the ego;truth and consequences 

Call Number: HF5822 .A4 1996
Location: Circulation Desk
Publication information: San Francisco, CA : California Newsreel, c1996
Physical description: 1 videocassette (57 min.) : sd., col. with b&w sequences 1/2 in
Description: Discusses how the market economy has grown to the point that commercialism invades the most intimate aspects of life. Leading media critics show how living in an environment saturated with advertising creates a psychology of need. The history of advertising is traced from the 19th century through today

Advertising & the end of the world 

Call Number: HF5822 .A48 1998
Location: Circulation Desk
Publication information: Northampton, MA : Media Education Foundation, c1998
Physical description: 1 videocassette (47 min.) : sd., col. 1/2 in
Description: Presents a compelling and accessible argument about consumerism and its impact on the earth's future. Extensively illustrated with graphics and examples from commercial imagery

Killing us softly;advertising's image of women 

Call Number: HF 5822 .K5 1979
Location: Circulation Desk
Publication information: Cambridge, MA : Cambridge Documentary Films, c1979
Physical description: 1 videocassette (30 min.) : sd., col. 1/2 in
Description: Explores the image of women presented by modern advertising. Illustrates with examples the use of women as sex objects

Killing us softly 3 

Call Number: HF5822 .K53 2000
Location: Circulation Desk
Publication information: Northampton, MA : Media Education Foundation, c2000
Physical description: 1 videocassette (34 min.) : sd., col. 1/2 in
Description: Discusses the manner in which women continue to be portrayed by advertising and the effects this has on their images of themselves

Beyond killing us softly;the strength to resist the impact of media images on women and girls 

Call Number: HF5822 .K54 2000
Location: circd,genrl
Publication information: Cambridge, Mass. : Cambridge Documentary Films, 2000
Physical description: 1 videocassettee (34 min.) : sd., col. 1/2 in. + study guide (63 p. 22 cm
Description: A documentary about the fight against the toxic and degrading messages to women and girls that dominate the media. The film presents the leading authorities in the fields of psychology of women and girls, eating disorders, gender studies, violence against women, and media literacy and focuses their ideas on practical solutions and the best tactics for reclaiming our culture

Psychology of advertising 

Call Number: HF5822 .P8 1993
Location: Circulation Desk
Publication information: Sunrise, Fla. : D.E. Visuals, c1991-c1993
Physical description: 2 videocassettes (41 min.) : sd., col. 1/2 in. + 2 guides
Description: Part 1 discusses the main attributes of a good advertisement including originality, dramatic impact, and product awareness promotion. Part 2 describes specific techniques including differential copy advantage, communicating a total concept, visual appeal, clarity, testimonials, presentation of survey results, and comparative advertising

Psycho-sell;advertising and persuasion 

Call Number: HF5822 .P82 1991
Location: circd,genrl
Publication information: Lake Zurich, IL : Learning Seed, c1991
Physical description: 1 videocassette (25 min.) : sd., col. 1/2 in. + 1 guide (14 p.)
Description: Explains and illustrates techniques and procedures advertisers use to influence buying decisions. Techniques covered include timing, volume, and repetition psycho-graphics power of brand names to influence feelings power of emotions to influence decisions positioning as a persuasion technique saliency the Cinderella Syndrome and demographics

Still killing us softly;advertising's image of women 

Call Number: HF5822 .S8 1987
Location: Circulation Desk
Publication information: Cambridge, Mass. : Cambridge Documentary Films, c1987
Physical description: 1 videocassette (ca. 32 min.) : sd., col. 1/2 in
Description: Discusses the manner in which women continue to be portrayed by advertising and the effects this has on women, men, and children and their images of themselves

The persuaders 

Call Number: HF5823 .P477 2004
Location: General
Publication information: [Alexandria, Va.] : PBS Video, c2004
Physical description: 1 videocassette (90 min.) : sd., col. 1/2 in
Description: Examines the persuasion industries of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics

Promotion;how retailers use special events to improve market share 

Call Number: HF5823 .P7 1995
Location: General
Publication information: [S.l.] : Diamond Educational Productions, [199-]
Physical description: 1 videocassette (19 min., 52 sec.) : sd., col. 1/2 in
Description: Explains that with the large number of options of where to shop, individual retailers use special events to get the attention of the consumer and get shoppers into their stores. Covers institutional promotion, where a retailer sponsors theatrical events, celebrity appearances, and charity events to improve the retailer's image and demonstrates its dedication to the community and product promotion, where a retailer may hold fashion shows, business-dress seminars, and similar events to increase purchase of specific kinds of merchandise

Advertising layout 

Call Number: HF5825 .A446 1993
Location: Circulation Desk
Publication information: Sunrise, Fla. : D.E. Visuals, c1993
Physical description: 2 videocassettes (31 min.) : sd., col. 1/2 in. + 2 guides
Description: Pt. 1 discusses space allocation and uses of illustration, headline, copy, and logo. Includes demonstrations of basic art layout and mechanics. Pt. 2 discusses proportion, design components, arrangement formats, visual direction, and visual organization. Includes examples of advertising formats and visual attention techniques

Advertising media 

Call Number: HF5826.5 .A38 1990
Location: Circulation Desk
Publication information: Sunrise, Fla. : D.E. Visuals, c1990
Physical description: 2 videocassettes (43 min.) : sd., col. 1/2 in. + 2 guides
Description: Discusses the terminology, strengths, weaknesses, and audiences of various advertising media. Part 1 covers print and broadcast media part 2, direct mail, out-of-home, and supplemental media

Positioning;how advertising shapes perception 

Call Number: HF5827.2 .P67 2004
Location: General
Publication information: Lake Zurich, Ill. : Learning Seed, c2004
Physical description: 1 videodisc (24 min.) : sd., col. with b&w sequences 4 3/4 in. + 1 booklet (16 p. 22 cm.)
Contents: Uses ideas from advertising, psychology, and mass communication to explore methods marketers use to shape consumer perception

Visual merchandising;look, linger and buy 

Call Number: HF5845 .V578 1995
Location: Circulation Desk
Publication information: Lubbock, TX : Creative Educational Video, c1995
Physical description: 1 videocassette (18 min.) : sd., col. 1/2 in
Description: Introduces the viewer to the merchandising of items with practical explanations and techniques utilized in retail markets

Print media 

Call Number: HF6107 .P7 1994
Location: Circulation Desk
Publication information: Sunrise, FL : D.E. Visuals, c1994
Physical description: 1 videocassette (20 min.) : sd., col. 1/2 in. + 1 booklet (4 p. 18 cm.)
Description: Presents the potential advantages and disadvantages of print media advertising. Discusses issues such as classification, frequency, size and circulation

A&E top 10. 

Call Number: HF6146.T4 A2 1999
Location: General
Publication information: [S.l.] : A&E Home Video New York : Distributed in the U.S. by New Video Group, c1999
Physical description: 1 videocassette (41 min.) : sd., col. 1/2 in
Description: Presents and discusses the ten best rated television commercials of all time in the United States. Includes clips from the Bartles & Jaymes wine cooler campaign, the Wendy's Where's the beef ads, Apple Computer, and others

Classic commercials from the 50's & 60's 

Call Number: HF6146.T42 B47 1993
Location: General
Publication information: Tamarac, Fla. : Moon River Inc., c1993
Physical description: 5 videocassettes (60 min. each) : sd., col. with b&w sequences 1/2 in
Contents: v. 1. Classic commercials from the 50's & 60's. The best -- [v. 2] Classic car commercials from the 50's & 60's -- [v. 3] Classic cereal commercials from the 50's & 60's -- [v. 4] Classic sports commercials from the 50's & 60's -- [v. 5] Pop culture classics from the 50's & 60's

Best spots of the year 2003 

Call Number: HF6146.T42 B478 2004
Location: General
Publication information: New York : Adweek : BPI Communications Inc., [2004]
Physical description: 1 videocassette (42 min.) : sd., col. 1/2 in. + 1 guide ([55] p. 28 cm.)
Description: Television ads of 2003 that were considered best by Adweek

Best of 2005;Clio gold plus 

Call Number: HF6146.T42 B478 2005
Location: General
Publication information: Princeton, N.J. : Films for the Humanities & Sciences, 2005
Physical description: 1 videodisc (44 min.) : sd., col. and b&w 4 3/4 in
Description: Entries include Citroen's Dance Sony PlayStation 2's Golfers and Athletes Peugeot 407's Toys North American Coffee Partnership-- Starbucks' Glen Volkswagen Golf's Kids on Steps adidas' Unstoppable Mercedes-Benz Convertibles' Sounds of Summer and the California Milk Advisory Board's Russian Family --Container

From famine to feast 

Call Number: HF6146.T42 B7 1991x
Location: Circulation Desk
Publication information: Princeton, NJ : Films for the Humanities, c1991
Physical description: 1 videocassette (VHS) (55 min.) : sd., col. 1/2 in
Description: Includes ads entered in the film festivals held in Toronto, Canada, in Sydney, Australia, and in Cannes, France. The subjects of the ads include famine relief, cat food, Carling beer, Jiffy condoms, etc. Includes interviews with Cannes Festival jurors, Saatchi & Saatchi's creative director, and others

From winecoolers to Greenpeace 

Call Number: HF6146.T42 B768 1991x
Location: Circulation Desk
Publication information: Princeton, NJ : Films for the Humanities & Sciences, [1991]
Physical description: 1 videorecording (VHS) (58 min.) : sd., col. 1/2 in
Description: Offers the most effective and innovative worldwide TV commercials, together with interviews with those responsible for sponsoring, commissioning, creating, and producing them. Among the 51 ads in this segment are ads for Pepsi, NYNEX, Kodak, marshmallows, and financial services

Cannes Lions ... winners;official Festival tape 

Call Number: HF6146.T42 C366
Location: General
Publication information: Cannes : International Advertising Festival, [1998?]-
Physical description: videocassettes : sd., col. 1/2 in
Description: Includes highlights of the festival, clips of recipients receiving Grand Prix, Journalist's and Gold, Silver, and Bronze Lions awards, and all of the winning advertisements

Clio Awards;40th anniversary reel 

Call Number: HF6146.T42 C455 2000
Location: General
Publication information: Princeton, NJ : Films for the Humanities & Sciences, c2000
Physical description: 2 videocassettes (120 min.) : sd., col. with b&w sequences 1/2 in
Description: Showcases over 100 Clio award winning television commercials which have aired worldwide. Part 1 covers ads airing from the 1950s through the 70s, and includes companies such as Alka-Seltzer, Life Cereal, Coca-Cola, American Tourister, New York State, Timex, British Airways, Cool Whip, Pepto-Bismol, and Xerox. Part 2 covers the 1980s and 1990s, and includes IBM, Apple, Diet Pepsi, Federal Express, Levi's Jeans, Polaroid, Little Caesars, Penn Tennis Balls, and Maxell Audio Tapes

Commercial mania 

Call Number: HF6146.T42 C6 1987x
Location: Circulation Desk
Publication information: Santa Monica, CA : Rhino Video, c1987
Physical description: 1 videocassette (VHS) (20 min.) : sd., col. 1/2 in
Description: A collection of television commercials of the 50's and 60's

Deconstruct 

Call Number: HF6146.T42 D436 2005
Location: Circulation Desk
Publication information: London : shots : Emap Media, 2005, c2004
Physical description: 1 videodisc (177 min.) : sd., col. 4 3/4 in. + 1 booklet (50 p. : col. ill. 18 cm.)
Description: A unique insight into the technical side of creative advertising using the most technically advanced visual effects from the last 10 years. Includes 88 commerical spots demonstrating visual effects ranging from purist in-camera techniques to expensive post-production. Directors featured include: Ringan Ledwidge, Danny Kleinman, Tim Pope, Happy, Michel Gondry, Jonathan Glazer, François Vogel, Anthony Atanasio, Viral Factory, StyleWar, Neill Blomkamp and Antoine Bardou Jacquet

The fine art of separating people from their money 

Call Number: HF6146.T42 F5 1996
Location: genrl,circd,gnrve
Publication information: [U.S.] : Fox Lorber Home Video, 1996
Physical description: 1 videocassette (115 min.) : sd., col. 1/2 in
Description: Includes clips of 60 of the most outrageous and influential commercials of all time. Examines commercial advertising's influence on feature films and the techniques that have made commercials an art form on par with major motion pictures

From scooters to fryers 

Call Number: HF6146.T42 F7 1994
Location: General
Publication information: Princeton, N.J. : Films for the Humanities & Sciences, c1994
Physical description: 1 videocassette (62 min.) : sd., col. with b&w sequences 1/2 in
Description: Includes ads for Peugeot scooters, Mazda batteries, cheese, chocolate drinks, face cream, chickens, ovens, cameras, copiers, loans, and the Yellow Pages. Also includes interviews with a copywriter, agency directors, and a producer

From cookies to corn flakes 

Call Number: HF6146.T42 F76 1992
Location: Circulation Desk
Publication information: Princeton, NJ : Films for the Humanities & Sciences, c1992
Physical description: 1 videocassette (58 min.) : sd., col. 1/2 in
Description: Demonstrates the enormous range and variety of the uses of television advertising world-wide, using extensive footage from actual advertisements. Analyses are provided by producers, directors, and members of the '89 Cannes Broadcast Commercial jury

Hit celebrity tv commercials;a treasury of over 120 classic commercials! 

Call Number: HF6146.T42 H58 2004
Location: General
Publication information: North Hollywood, CA : Passport Video, [2004]
Physical description: 1 videodisc (95 min.) : sd., col. with b&w 4 3/4 in
Description: Here is a collection of celebrity commercials, spotlighting the famous from movie stars to sports figures, plus commercials featuring future stars before they skyrocketed to fame

The natural dog and the tango tale 

Call Number: HF6146.T42 N3 1994
Location: General
Publication information: Princeton, N.J. : Films for the Humanities & Sciences, c1994
Physical description: 1 videocassette (62 min.) : sd., col. 1/2 in
Description: Includes commercials for snacks and fast food, cars, planes, jeans, and dog food. Also includes interviews with various directors

Sparkling;clean, gems, water 

Call Number: HF6146.T42 S63 1992
Location: Circulation Desk
Publication information: Princeton, NJ : Films for the Humanities & Sciences, c1992
Physical description: 1 videocassette (58 min.) : sd., col. 1/2 in
Description: Features television advertisements for a wide variety of manufactured products, including diamonds and designer water, as well as those for political parties, public utilities, and more. Presents interviews with the European heads of Saatchi & Saatchi, J. Walter Thompson, N.W. Ayer, and others

The world's funniest & cleverest commercials 

Call Number: HF6146.T42 W675 2004
Location: General
Publication information: New York : Distributed by GoodTimes Entertainment, 2004
Physical description: 1 videodisc (50 min.) : sd., col., b&w 4 3/4 in
Description: The most unforgettable TV commercials from all over the world including Great Britain, France, Brazil, Japan, Australia and Zimbabwe

The signs & rhymes of Burma-Shave 

Call Number: HF6161.C77 S5 1994
Location: General
Publication information: Cincinnati, OH : Delaney Communications, c1994
Physical description: 1 videocassette (54 min.) : sd., col. c 1/2 in
Description: Traces the history of the Burma-Vita Co. of Minneapolis and features more than 100 of the best of the Burma Shave jingles and other nostalgia from the late 1920s to the early '60s

Behind the screens;Hollywood goes hypercommercial 

Call Number: HF6161.M7 B445 2002
Location: Circulation Desk
Publication information: Northampton, MA : Media Education Foundation, c2002
Physical description: 1 videodisc (37 min.) : sd., col. 4 3/4 in. + contents insert
Description: Discusses the idea that mainstream, big-budget movies have become largely a vehicle for advertising and marketing

Cigarette commercials 

Call Number: HF6161.T6 C5 1995
Location: Circulation Desk
Publication information: [Chicago, Ill. : Facets Multimedia, distributor], c1996
Physical description: 1 videocassette (ca. 60 min.) : sd., col. with b&w sequences 1/2 in
Description: Features Muriel Cigars, the Flintstones for Winston, Lark, Bel Air, Pall Mall 100's, Kool, Camel, L&M with Nick Adams, Parliament, Philip Morris, Chesterfield (Men of America) and more than 36 other commercials broadcast on television from the 1950s to the late 1960s

Deadly persuasion;the advertising of alcohol and tobacco 

Call Number: HF6161.T6 D4 2003
Location: Circulation Desk
Publication information: Northampton, MA : Media Education Foundation, c2003
Physical description: 1 videodisc (86 min.) : sd., col. 4 3/4 in
Description: Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the alcohol and tobacco industries to keep Americans hooked on their dangerous products

Best of 2006;Clio gold plus 

Call Number: HF6416.T42 B478 2006
Location: General
Publication information: Princeton, N.J. : Films for the Humanities & Sciences, c2006
Physical description: 1 videodisc (43 min.) : sd., col. 4 3/4 in

The merchants of cool 

Call Number: HQ799.2.M35 M47 2001
Location: General
Publication information: Boston : WGBH Educational Foundation [distributed by] PBS Video, c2001
Physical description: 1 videocassette (60 min.) : sd., col. 1/2 in
Description: Todays teenagers have more money and independence than ever before. Their lives have become the object of obsessive focus by corporate America. Frontline explores the culture in which todays American teenager is growing up and how they've come to view themselves and their parents

Profiting from your great idea 

Call Number: T339 .P764 2000
Location: General
Publication information: [Cincinnati, OH] : Idealine Lincoln, NE : [Distributed by] Instructional Video, 2000, c1999
Physical description: 1 videocassette (33 min.) : sd., col. 1/2 in.
Description: Outlines a 10 step process to taking a great idea to success in the marketplace: idea conception, patent process, licensing, initial design, protoype, manufacturing feasibility, funding, sales & marketing, packaging, and self-evaluation

Net profits 

Call Number: TK5105.875.I57 N38 1996
Location: General
Publication information: Alexandria, VA : Distributed by PBS Video, c1996
Physical description: 1 videocassette (30 min.) : sd., col. 1/2 in
Description: Describes the burgeoning and lucrative use of the Internet in marketing

Website development made easy 

Call Number: TK5105.888 .W433 1999
Location: General
Publication information: Ormond Beach, FL : Florida Marketing International, c1999
Physical description: 3 videocassettes (ca. 360 min.) : sd., col. 1/2 in
Description: Includes planning a website, HTML elements, formatting, CSS, JavaScript, creating forms, databases, FTP, etc. An X-Platform product for both Macintosh and Windows users

Web development 

Call Number: TK5105.8885.A34 W4 2000
Location: General
Publication information: Ormond Beach, FL : Florida Marketing International, c2000
Physical description: 3 videocassettes (ca. 120 min. each) : sd., col. 1/2 in
Description: Presents a cross-platform instructional presentation for both Macintosh and Windows, introducing the viewer to Adobe GoLive 5 software

The power of idea;professionalism and marketing in photographic communication 

Call Number: TR154 .P69 1992
Location: General
Publication information: Minneapolis, MN : Media Loft, c1992
Physical description: 1 videocassette (31 min.) : sd., col. 1/2 in. + 1 brochure
Description: Provides practical advice on how to get started and succeed as a professional. Chapnick illustrates his suggestions with case studies of the work of actual photographers: Anthony Suau, Sabastio Salgado, and David and Peter Turnley. He identifies a variety of markets for one's work and shows how to define and sell picture rights. Includes a tour of three photographic agencies: Black Star, Contact Press, and Woodfin Camp's operations in New York

The filming of a television commercial;the Saab Deer spot by LuckaFilm, New York for Ally & Gargano Advertising, New York 

Call Number: TR690.4 .F5 1992
Location: General
Publication information: Minneapolis, MN : Media Loft, c1992
Physical description: 1 videocassette (30 min.) : sd., col. 1/2 in
Description: A documentary showing how Klaus Lucka directs every step of the production of a national TV commercial for Saab automobiles. Demonstrates the pecise planning and skilled execution required to translate an art director's imaginary storyboard into a 30-second movie

The precise image;from imagination to reality with photographs and commentary 

Call Number: TR690.4 .P7 1992
Location: General
Publication information: Minneapolis, MN : Media Loft, c1992
Physical description: 1 videocassette (36 min.) : sd., col. 1/2 in. + 1 brochure
Description: Klaus Lucka, a successful advertising photographer, describes how he plans and executes a photography session in order to capture the right image

The money shot 

Call Number: TR898 .M66 2001
Location: General
Publication information: Hollywood, CA : Cornerstone Entertainment/Videomaker, Inc., 2001, c1998
Physical description: 1 videocassette (ca. 45 min.) : sd., col. 1/2 in
Description: The term money shot refers to video footage that grabs the viewer's attention. This video explains how to sell your video footage to local and national media. It lists the types of video that sell and the kinds of media that will buy and how much they will pay, and also provides an overview of available cameras and of the best shooting techniques

Branding, packaging, and labeling 

Call Number: TS195 .B7 1992
Location: Circulation Desk
Publication information: Sunrise, Fla. : D.E. Visuals, c1992
Physical description: 1 videocassette (23 min., 20 sec.) : sd., col. 1/2 in. + 1 guide
Description: Discusses branding, packaging, and labeling as they relate to marketing strategy. Covers manufacture, private and generic brands, label requirements, and product packaging considerations to gain shelf impact

Why you buy;21st century advertising 

Call Number: TX335 .W459 2002
Location: General
Publication information: Lake Zurich, Ill. : Learning Seed, c2002
Physical description: 1 videocassette (23 min.) : sd., col. 1/2 in. + 1 study guide (16 p. 22 cm.)
Description: Takes a look at person-to-person selling, direct mail, ads and emotions, and TV commercials to reveal how persuasion tactics are used in advertising

Merchandising strategies;Marketing your library 

Call Number: Z717 .M473 2005
Location: General
Publication information: Towson, MD : Library Video Network, c2005
Physical description: 1 videodisc (41 min.) : sd., col. 4 3/4 in. + 1 manual (10 leaves ill. 30 cm.)
Description: Merchandising strategies gives detailed, step-by-step instructions on creating vibrant displays that will grab customers' attention. From slatwall to book carts, shows how to easily create successful and eye-catching displays, increasing circulation and customer satisfaction. Marketing your library instructs viewers in techniques to market library services to customers. From learning about target audiences to crafting goals and objectives, it shows how to create an effective and workable marketing plan
Contents: Merchandising your library (22 min.) -- Marketing your library (19 min.)

24 hours on Craigslist 

Call Number: ZA4251.C73 T84 2006
Location: General
Publication information: [United States] : Heretic Films, [2006], c2005
Physical description: 2 videodiscs (78 min.) : sd., col. 4 3/4 in
Description: Documents a random day in the life of one of the most popular websites on the Internet, an online classified website wherein you can find anything and everything you could ever need

Fast food nation 

Call Number: ZD 2304
Location: Video Rental Collection
Publication information: Beverly Hills, Calif. : 20th Century Fox Home Entertainment, [2007]
Physical description: 1 videodisc (113 min.) : sd., col. 4 3/4 in
Description: When a marketing executive for a huge burger chain finds a nasty secret ingredient in their burger recipe, he goes to the ranches and slaughterhouses of Colorado to investigate and finds that the truth is sometimes difficult to swallow

8/15/2007

Print · Send

• Page
• View source
• History

• Log in